The page that I started was Fresh to Def Hip Hop and RnB for my campaign. It is a newer page and I definitely experienced the consequences of that but I enjoyed it at the same time.
What did work
- The times that drove the most attention was from noon to 1 p.m. and after 5 p.m. to about 8 p.m. One post that I had was posted at 11:10 a.m. and I actually drove a good number of traffic. Although I wasn’t seeing the likes that I wanted, my reach was high so I knew I was attracting people’s attention even though they weren’t liking it.
- Posting something interesting about artists’ or new information about their music seemed to be the most popular. For example, I did a post about Missy Elliot’s new song, “Where They From” (WTF) and people loved it. I believe it was because she hasn’t been around in a while but now that there is something new about her, it’s interesting.
- Even though my page didn’t receive much love overall, I feel that as time went on, I witnessed that I was learning from my own post. I started off with posting top music of the week (but it was more monthly) and any news about artist that I could find but now I find myself posting about artists’ albums and more relevant news about them.
What didn’t work
- I didn’t really have a lot that worked but something that I witnessed specifically was not generating enough likes or shares for my news. Although I managed to develop a reach, I was never able to compel people to share my news with their friends (at least online).
- Another thing that went against me was not tagging people in my post so they could see it and expand the news to their friends. The reason I didn’t want to do that though was because my channel was open to everyone and I wanted the news to be available to everybody as well. I never wanted leave people out of my post by tagging certain people or always tagging everyone too.
- Also posting times were a big drive to heighten my reach and likes and shares. When I posted in the morning from 8 a.m. to about noon I didn’t seem to reach a high audience and also the times from 1 p.m. to 5 p.m. was considered a dead time for me as well. These are the specific times that didn’t actually work for me.
Campaign Plan
My Campaign Plan didn’t go as well as I would’ve liked it to
but I did learn a lot about myself in the process. For the most part I followed
through on the campaign about posting the top music but I didn’t feel it was
necessary to do it weekly, instead I did it monthly. Basically all of my posts
except a couple were all links to other websites with the actual information
regarding whatever I added to it as well. I would always write a little summary
to give everyone an overview of what it was and then leave the link so they
could further investigate into it. I hope that people took the time to click
the links and check out the piece of news that I was trying to promote more
than actually driving likes. I want to continue to update this page so it’ll
grow as well as myself growing to realize what I need to do and enhance the
degree of Fresh to Def Hip Hop and RnB.
Self-Evaluation
This was definitely a new experience for me because I never created a page before but having the responsibility of managing it really was quite a new experience for me. Obviously, I didn’t have a lot of likes but for it being a newer page my audience slowly grew and over the last couple of months, the amount of people that I was reaching increased so I am proud of that little success. I think I’m realizing that the type of page that I developed is one to encourage people to interpret the information and click on the links so they could hear the whole story. This whole time, I have upset with myself that I haven’t been receiving a high amount of likes which is already affecting this generation including myself. I am more obsessed with the amount of likes I drive rather than the amount of shares and reaching people in the way that they’ll look deeper into it. Watching videos are more encouraging that reading an article but depending on how hooked people become with the story, they will acquire what information suits them best. I really tried hard to add variety to reach all different kinds of generations and by the end, it was increasing my success a little bit. I’m determined to keep this going and continue to improve.
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