Facebook Campaign

Page Name – Fresh to Def Hip Hop & RnB    https://www.facebook.com/freshtodefmusic?ref=hl

Mission – My mission is to provide people with new content of Hip Hop & RnB weekly while also providing celebrity artists’ news, gossip along with some interviews (if appropriate).

Communication Objectives – I grew up listening to Hip Hop and RnB so I fell in love with that genre and I wanted to share that with people who either like Hip Hop and RnB or not. I can provide more knowledge and background about certain artists’ and keep people updated on new music and news that’s happening. I am excited to see the results that transpire from this project and hopefully I’ll become motivated to keep this campaign running.

Theme – Hip Hop, RnB, Fresh hits, knowledge and enjoyment. Everybody has their different genres of music that they enjoy and I am trying to widen people’s knowledge of new exclusive music.

Audience –

Richard – A 30 year old adult who loves Hip Hop but only can listen to the local radio station that happens only to play Top 40 songs. The amount of Hip Hop on that station is limited and he wants to have constant updates about new Hip Hop music. He can check out Fresh to Def for weekly updates of new Hip Hop music.

Beth – She’s a single woman with two children who play football but is not much of a Hip Hop fan herself. That is perfectly fine because she can learn some new music knowledge and get a feel for what is the newest thing out. So that way next time her son, Michael invites a friend who is into Hip Hop & RnB, Beth will be ahead of the game with some useful knowledge.

Kyle – He’s 21 years old and is a Hip Hop & RnB junky and wants to know when an artist is working on something new or has any recent news about him. New content will be added periodically of different artists’ so he can keep up with everything that is happening in the industry.